↓Role

Yandex Zen — A Visual Language for a Media Platform

As Zen evolved from a personalized content feed into a media platform with an audience of 50M+ people, its existing logo could no longer express the full character of the product.

Branding

Portfolio website and branding for the agency promoting the interests of several foreign and local film directors in Russia.

Art direction and visual concept development as part of the project team.

↓With

The identity was built around a star — a symbol of discovery, inspiration, and new knowledge. We developed it into both a distinctive app icon and a flexible visual device for motion and brand communications. Rather than adding color to the mark itself, we brought it into the wider visual system through a palette inspired by the shifting tones of a sunset sky. We demonstrated how the idea could extend across digital and physical touchpoints, from screens and video to merchandise and spaces.

Working as part of a multidisciplinary team, we set out to create a visual language that would be recognizable even without the logo, retain a connection to Yandex, and work across communications with readers, creators, and brands.

Makar Bogdanov

Art Director and Multidisciplinary Designer

©2026