Art Direction / Design

2019

Kosmos

Rebranding a retail chain: we refreshed the visual identity, making it flexible and instantly recognizable. The foundation is a universal, neutral framing system: a type-based modular wordmark, white square blocks, and clean typography contrasted with bold, emotive graphics. The hero symbol is a flame-the spark moment-born from quick hand-drawn sketches; a lively form that subtly suggests a lions profile. The flame mark launched as limited club pins, and the brand graphics appear across posters, collages, postcards, and merchandise.

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Makar Bogdanov